The Internet Graffiti Crunch

Ok, Graffiti may be too harsh of a word. How about “nonsense”. Meaningless content that originates from “Community” pages (lacking a Brand in the eyes of FaceBook) are about to have their content supressed and their reach squashed.

It is already happening.

Origionally setup to track friends and family happenings and life events, a typical Facebook wall has been littered with “Internet Graffiti”- comical memes and some-e-cards with clever messages to sensationalized stories with an obscure photo (Headline: “If You Had 20 Guesses, You Still Wouldn’t Guess What’s Hidden In This Normal Looking Store. Whoa.”). Think about how- is your mom not posting as much or are her posts being filtered out to your wall by FaceBook?

At the root of the problem is that Facebook users are generous in handing out “likes”- in 2013 the average facebook user had over 50% more likes on various things than at the end of 2012. Perhaps you liked a brand (Coke, Ford, etc.)- one that spent sigificant advertising dollars to get your like. That “like” signaled to FaceBook to share content from that page to your wall. Now imagine you like just 30 things and have 100 facebook friends. If you just browse your wall 3 times per day and review 20 stories on average- you can see the dilemma. There is simply not enough time for you to browse all of the content being pushed in your direction from all your Facebook friends and liked pages.

The net impact recently has been that this Internet clutter, while funny at times, has effectively drownded out the social voice of your monther and close friends!

Content is and shall remain king. The reach of meaningless content will continue to erode in factor of meaninful content from those you have consistent interaction with (cross-commenting, messanger, etc.). Facebook users who post foolish rants (“OMG I hate my life! I wish today were over”) will have their stories told to a narrower audience. Conversely, those Facebook users with a high quality to their content (measured by comments / likes) will be rewarded with additional reach as well.

In 2014, we will see a flight to content quality.

Why Kansas May Be The Worst State In The Union

Since its admission into the Union in 1861, one may struggle to pinpoint many positive contributions this lowly state has made to the Union.  Aside from a more reasonable cost of living compared to the more densly populated states and the fact that its central location would be beneficial in the event proponents of global warming are correct and the polar icecaps melt- little else seems attractive about my current resident state.

I am actually embarrased to say I live in Kansas, having previously resided in New York, California and Georgia.

Most people are unaware that a couple of cons attending the University of Kansas came up with the the predatory lending practice now known as “payday loans” back in the early 1990s.  Probably even fewer Americans may know that former Kansas governor Kathleen Sebelius is the bureaucrat responsible for the failed rollout of ObamaCare.  No doubt she has reinforced the  abysmal impresson many residents of the other forty-nine hold about the state.  Anyone who has traversed across Kansas via Interstate 70 will attest to the boaring landscape.  Unless one likes to watch grass grow or enjoys spotting tumbleweeds roll, Kansas is a one-and-done state.

Recall fanatics on the Board of Education in Western Kansas as recent as 1999 and again in 2005 fought agressively to remove evolution from the list of subjects tested on state standardized tests, in effect encouraging local school boards to consider dropping or de-emphasizing evolution.  No wonder people I meet when vacationing kiddingly ponder about our access to running water and the Internet.  Perhaps Earhart just did not want to come home after seeing what the rest of the world had to offer?

Then you have the loonly University of Kansas fans.  Their flagship athletic team continues to underperform to their seeding at the NCAA tournament in a majority of the past 20 years, yet most citizens still proudly sport their appearal all over the place.   The basketball team is the only source of pride and joy for the alumni and groupies alike.  A future article on the arrogance of the typcial KU fan will ensue.

If Putin can take Crimea, then I say Colorado should annex Kansas.  But then again, who would want to claim Kansas- the worst state in the Union and one of a handful devoid of any professional althletic clubs.

But ask me how I really feel about Kansas.